External Perspective

External perspective rendering. Blockage only (no text detail)

Context

The context my container is placed in is a supermarket carpark. People could go through the exhibition before they enter the supermarket and as they are shopping the Blue Tick issue will be fresh in their mind.

Displays

Example of one of the five key displays

Display of statistics of egg laying and hen farming in New Zealand

Content

Each section (describing a freedom) has a televisions screen covered by wooden shutters that can slide open and closed to reveal a video behind. Soft sounds relating to the scene behind become louder when the shutter/s are opened. Above the shutters a title states the freedom portrayed (e.g. Freedom From Discomfort) and below is further information on what exactly that freedom entails according to the blue tick standards.

Each scene is depicted in a humanised way however with chickens as the subject.

The below pictures are the scene that would be depicted in the video content:


Freedom From Discomfort

Freedom From Distress and Fear

Freedom From Hunger and Thirst

Freedom to Express Natural Behaviours

Freedom from Pain and Injury

Concept 2

Pneumatic Tubes

I've incorporated pneumatic tubes that would circulate plastic eggs into my design. I have done this is to give the space a more busy and industrious feel, with things constantly moving and happening. 

SketchUp Model Concept 1

This model is created with a barn like / natural theme that is clean and natural. The narrative follows a day in the life of an SPCA Blue Tick chicken with five sections informing about each of the five freedoms the chicken will experience.